Pathway to carbon neutral in the Australian almond industry

Hort Innovation & the Almond Board of Australia

Client
Hort Innovation & the Almond Board of Australia
Location
Australia
Services
Life Cycle Assessment
Communications and Stakeholder Engagement
Strategy and Behaviour Change
Farm and Orchard Environmental Planning
Nutrient Use and Mitigation Planning

The Challenge

The Australian almond industry is aware of increasing consumer and customer scrutiny of the environmental footprint associated with the production of food.

To proactively address concerns associated with almond production, the industry sought to not only calculate its emissions but create a toolkit for growers and processors to measure their emissions ongoing and understand effective methods for reducing the emissions of their product.

Key Deliverables

1/3
Industry Guide to Reducing Emissions in Almond Production
Tool for Calculating Emissions for Growers & Processors
Webinars & Other Communications

Almond Board Australia's Ambition

The Approach

Edge designed a project that created widespread awareness of the technicalities of emissions in almond production, while fostering industry adoption of the toolkit. 

Working closely with the Almond Board of Australia and Hort Innovation, Edge conducted widespread industry engagement to understand the exact processes driving emissions in almond production and compared this to international examples. 

Edge translated insights into a mitigation action plan designed to inform and inspire the industry towards low emissions almond production. Published using the industry's branding, it serves as a clear, accessible communication tool.

Visually, the plan features modular layouts with bold typography to emphasise key data. Brand colours highlight the three priority initiatives, while a distinct illustration style maps out the cradle-to-gate process, creating visual interest and encouraging engagement. The messaging, centered on "Creating a better future for almonds," reflects the industry’s sustainability ambitions without explicitly committing to neutrality. 

The Result

Through the clear presentation of complex information, the almond industry is equipped with the data, the know-how and the tools to measure and communicate its impact.

For many Australian producers, future-proofing their operations is a priority, but the complexity of each production system can create uncertainty about the best steps to take. This project focused on supporting growers and processors by equipping them with the confidence and tools to evaluate the sustainability of their methods, helping them further improve their environmental performance while also lowering costs and inefficiencies.

As a result, growers and processors are now empowered to discuss the sustainability of their operations with greater clarity.

The Australian almond industry now has an emissions benchmark, providing a foundation for continuous progress in reducing emissions while promoting the industry’s growth and prosperity.

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